.Column Viewpoints: 15.Ever wondered how an electric developer winds up managing an influencer marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, splashes the herbal tea on The Adrian Show.Key takeaways:.Why trading formulas led to isolation (as well as a career pivot).The magic formula: credibility + congruity = influencer success.B2B influencer marketing in Asia: It is actually happening, but slowly.AI influencers: Cool, but possibly won't change your BFF's Instagram.The payment trouble tormenting influencer marketing (as well as exactly how Partipost is addressing it).Exciting simple fact: Jonathan's dad looks forward to Mondays. Yes, you read that right.Profit: The influencer marketing landscape is actually evolving faster than you can say "swipe up." From micro-influencers to artificial intelligence characters, the video game is actually transforming-- yet authenticity still preponderates.Therefore, just before you cross out that buddy with 200 followers as "certainly not significant," keep in mind: in the world of nano-influencers, your bestie may only be the following major trait.Tune in for more influencer ideas and perhaps pick up a tip or two for your very own Instagram activity!